David Ogilvy, the founder of Ogilvy & Mather, writes: “In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create.” We hold his truth to be self-evident.

Our case studies show you how our work shapes the brands of our clients. With skilled craftsmanship, we create ecosystems of content, where the client brand lives, interacts and convinces. Communicating products and services that aim to create value for their audiences is our privilege, and we invite you to see how we do it, yourself. The case studies below show only a fraction of the work we have done; they serve as examples of our versatility, capability, and expertise.



The West Virginia Small Business Development Center assists entrepreneurs and small business owners at every stage of the business lifecycle. Throughout 2021 and 2022, Founder/CEO Jens Kiel served as the Subject Matter Expert in Brand Marketing for the WV SBDC CARES Business Recovery Project, helping helping sixteen businesses from New Martinsville to Princeton shape their brand, strengthen their offerings, reach new customers, grow their online presence, and continuously increase their revenue.  DiagnosticBrandContent


DC Elevator

The Kentucky independent elevator company is a remarkable example of the client we love to serve: A professional service company that lives and breathes their attitude of servitude, founded to outwork their competitors and to offer the best service experience possible. They now maintain over 10,000 contracts in five states with over 80 employees, and after 40 years they allowed us to redefine their brand. From their messaging to the iconic logo – featured on over 200 vehicles – to a comprehensive website with ironclad SEO, and deliverables designed to fit like a glove.  DiagnosticBrandContent


The International Association of Innovation Professionals (IAOIP) is the world’s only innovation certification body, providing members with the knowledge, skills, and opportunities to deliver real change in their industry or field. InnovationWV is the association’s West Virginia chapter. We set out to connect with its target audience, overcoming the acronym barrier. We coined the state chapter with a term that offers name recognition, and an developed an identity anchored in the Mountain State and the host institution. This is the story of InnovationWVDiagnosticBrandContent

A Total Solution

Their focus on problem-solving and aiming to cater to all their customers’ needs sparked the company name. But the South Charleston information and communication technology company is far from being a jack-of-all-trades: Their specialization in Medical IT prepared them to excel in serving professional service companies of different scale, retail businesses, and non-profit organizations. We provide the company with brand expertise and strategic planning and help the managing partners communicate to and with their audiences.  DiagnosticBrandContent

None Call Me Dad

A lawyer by day and author by night, Ky Owen wrote a compelling opus as his debut novel. “None Call Me Dad” is the real, mesmerizing story of a 21st Century dad, becoming an adoptive father to a six-year-old son and a teenage daughter and assuming the role of a father figure to four other kids. Made in Germany developed the author’s website, where readers can sample and acquire his work. We created a Facebook community for readers to interact with the author and characters online. In the role of publicist, we coordinated public relations and the book launch.  DiagnosticBrandContent

Stonerise Healthcare

Established in 2009 to be the best employer and provider of nursing care and rehabilitation services in the communities they serve, Stonerise Healthcare has focused on improving care for senior citizens with compassion, serving through their principles, passion, and purpose. During a period of expansion from operating four nursing facilities to a total of fifteen, we provided the Charleston company with brand development and management, content, design, and consulting services.  Brand Content

These are only a few success stories; you can find more snapshots of our work here. Please gives us a call or contact us to learn more about the products and services Made in Germany has in place to help you communicate to your audiences with impact.