Case Study: Stonerise Healthcare
Established in 2009 to be the best employer and provider of nursing care and rehabilitation services in the communities they serve, Stonerise Healthcare has focused on improving care for senior citizens with compassion, serving through their principles, passion, and purpose.
The Story so Far
The Stonerise Healthcare story is a West Virginia success story. Founded in South Charleston in 2009, the company quickly grew to a senior care provider – serving friends, neighbors, and communities across West Virginia. Stonerise Healthcare is committed to the quality of care—and quality of life—for the patients, residents, families, and staff they serve.
The company developed a portfolio of services, offering long- and short-term care, memory care, assisted and independent living, home health, infusion services, and companion care. It was our responsibility to keep the corporate brand consistent; and to develop, design, and manage the production of print and digital deliverables for multiple care centers in West Virginia.
To communicate the center life to communities, residents and their families, we published quarterly newsletters with center-specific stories, photo series, staff and patient profiles, and delicious seasonal recipes.
The admission information packet, for example, is a collection of documents used in the resident admission process. To create efficiencies, we designed die-cut universal cover shells and center-specific inserts, allowing us to provide custom amounts of packages to the network of care centers from a central vendor location in the Mountain State.
During Stonerise Healthcare’s growth process, it was a priority for us to manage the consistency of colors, fonts, and logo marks. Later, we managed the transition from individual center brands to a corporate visual design standard.
We designed three custom center brands and coordinated the brand rollout with vendors on location, from custom stationery for leadership and administrative staff to posters, forms, flyers, rack cards, and signage at any scale – from wayfinding to monument options.
“During a three-day photo-shoot, spanning six centers and a 1,150-mile drive, we captured people, buildings, and scenery.”
For the 2015 website, we assisted the marketing manager in setting the production and design standards. We created downloadable documents and produced standardized photo elements for company and center pages. During a three-day photo-shoot, spanning six centers and a 1,150-mile drive, we captured people, buildings, and scenery.
Shooting in tandem with two cameras, breaking the ice with staff and residents for a natural and less staged look, scouting angles, and taking b-roll pictures of textures and details – all that with set time limits per center. Before the website launch three days later, we cataloged 5gb of photos, edited selected imagery, and ensured brand continuity in all contents.
We are thankful to have played a role in the growth and success of Stonerise Healthcare and are grateful to the company’s leadership for their excellent endorsement of our work.
Stonerise Healthcare LLC
700 Chappell Road
Charleston, WV 25304
tel (304) 343-1950