Marketing, Roosevelt style

Posted on September 26, 2013

“Do What You Can, With What You Have, Where You Are.”, Teddy Roosevelt said in 1912. While he used this homely philosophy to sum up the individual duty in life, over a hundred years later we can still find marketing value in his statement. It translates to the products and services you offer, the budget at hand and the location of your business relative to your audience. An analysis of these core components will lead to opportunities for you and your business to communicate with your current and future clientele.

Made in Germany can work with you to develop a strategy, then create the unique message and custom deliverables that will find the interest of your target audience, spark their desire to utilize your products and services and ultimately convert that desire to action. Careful evaluation of achieved results and precise modification of the applied strategy will help to maximize the return on your investment into your marketing efforts.

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Source: Theodore Roosevelt — An Autobiography (1913)

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