Accountability in Small Businesses

Posted on September 15, 2022

Jens-Kristian Kiel for the WVSBDC (August 29, 2022) Introduction Becoming a small business owner is a straightforward endeavor. Taking a trip to the Secretary of State’s office, the state’s small business one-stop business portal, or utilizing an online service like LegalZoom, an individual can register a company within a day. (more…)

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Seven Tips for Marketing Your Small Business to the Right Audience

Posted on May 12, 2022

Jens-Kristian Kiel for the WVSBDC (May 4th, 2022) Introduction As small business owners, we often focus on what we bring to the table — our products, services, operations, and experience. Yet, while these aspects are essential in establishing how our business is different from others, our audiences only care peripherally about them. The truth is that your audience cares about themselves. And that’s all right — they don’t owe you ...

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Holiday Message 2021

Posted on December 22, 2021

“Everything is going to be all right!” We want to reiterate the promise of 2015. Back then, we shared a hope with you — driven by optimism, a love for what we do, an attitude of service, and the belief in a greater good. (more…)

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Going Home

Posted on June 30, 2020

"Who says you can't go home?" -Jon Bon Jovi In January 2017, after consultation with Matt Ballard and the Charleston Area Alliance outreach team, I moved the Made in Germany office from our South Charleston home to the downtown incubator on Smith Street. With a trip to Germany planned to connect the Charleston and Rhein-Ruhr chambers, and close ties to the valley's business development entities, a brick-and-mortar office seemed the next step ...

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Coronavirus Update

Posted on March 21, 2020

“Nothing in the world can take the place of persistence. [...] Persistence and determination alone are omnipotent. The slogan, ‘press on’ has solved, and always will solve, the problems of the human race.” – Calvin Coolidge We hope this message finds you well, and want to share an update on the actions we are taking to help protect against the spread of COVID-19. The rapidly changing coronavirus pandemic is a source of uncertainty for ...

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Holiday Message 2019

Posted on December 17, 2019

“There Is No Easy Way from the Earth to the Stars!” –Seneca Another year is nearing its end, and as you prepare to spend time with loved ones away from the day-to-day of the business, we want to reach out and wish you happiness, success, and a route to your personal and professional stars. (more…)

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The Modifier Key

Posted on November 4, 2019

How It All Started If you followed this blog through the years, you've likely read the 2016 article mentioning my obsession with mechanical keyboards in passing. The love for clicky keyboards originated way back in 1990, with Andreas Pilgrim handing me an IBM Model M keyboard with buckling springs. The typing experience - very similar to the IBM Selectric Typewriter - sparks the rhythmic flow of words and sentences, and typos are felt the ...

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Striking Iron

Posted on August 14, 2019

"You've got to strike the iron while it's hot." In metallurgy, in business, in life - a phrase that rings true. Iron, in the metaphorical sense and according to Wikipedia, used as an adjective and sometimes as a noun, refers to something stern, harsh, strong, unyielding, inflexible, rigid, sturdy, durable, robust, or hard. Moreover, it is the traditional symbol for the 6th Anniversary - and it so happens that Made in Germany turns six years ...

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InnovationWV Inaugural Meeting Remarks

Posted on April 17, 2019

With the motto "Connect, create, and innovate - let’s move West Virginia forward,” the West Virginia Chapter of the International Association of Innovation Professionals (IAOIP) invited the innovators of the Mountain State. The inaugural meeting of the chapter took place on Tuesday, April 16, at the University of Charleston's Innovation Center. (more…)

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What’s in a Logo?

Posted on January 15, 2019

Hold that thought, and let us challenge your first association - the word "logos" in Greek philosophy and theology stands for the divine reason in the cosmos. It provides order, form, and meaning. Back to your first association, though, the logo as the visual representation of an organization and the core element of the brand - doesn't it provide similar function? (more…)

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